We're Back! Counter Programming on Between Two Mics with SquadCast Artwork

Counter Programming with Shira & Arielle

Counter Programming with Shira & Arielle is your new favorite coronavirus/COVID-19 distraction podcast. Join this duo as they embark on a quest to bring the world counter programming of all kinds. They'll focus on countertops (namely, they're doing a series on marble, granite, and quartz), time counters, calorie counters, counters of other kinds... Each episode will be a mix of comedy and fun facts that no one knew they ever needed. Shira and Arielle have been friends for 5 years. They met in Jackson, Mississippi during their first job post-college at the Institute of Southern Jewish Life (yes, there are Jews in Mississippi). They lived 4 doors from one another. Now that they're on opposite sides of the country and experiencing intense anxiety due to the constant barrage of bad news surrounding coronavirus, they decided they needed a distraction. This distraction comes in the form of a podcast. Shira and Arielle are bringing you... Counter Programming. Tune in for stories, useless (read v. important) facts, and so much more. Episodes will be released weekly and will be available wherever you get your podcasts.Follow us on Instagram: @counterprogrammingpodFollow Shira on Twitter: @shishimoskFollow Arielle on Twitter: @ariellethisandthatYou can email us at counterprogrammingshiraarielle@gmail.com

All Episodes

Counter Programming with Shira & Arielle

We're Back! Counter Programming on Between Two Mics with SquadCast

September 14, 2021 • Shira & Arielle

Hello Counties! It's been a minute but we're back with a feed drop!

We were recently interviewed by the co-founders of SquadCast.fm, Zach Moreno and Rock Felder, on their podcast, Between Two Mics: The Remote Recording Podcast.

They asked us to join them because when we wrapped season 2 of our podcast, Arielle posted this epic tweet thread about podcast marketing. In it, Arielle writes about how in just 14 months, with no network backing, no ad budget, and a niche topic, we were able to reach 100,000 downloads for the podcast. In this interview, we explain how we did it. We also discuss how Counter Programming came to be, we talk about our friendship, and lots more.

We hope you enjoy it.

We've missed ya, Counties!

Sneak peek of what we discuss:

Clear and concise messaging AKA over-communication
Strategic promo & social swaps
Pitching AND catching
Sporadic guesting
In-app placement

This episode is longer than usual but it's worth it!

Extras

Helen O'Hara's Women Vs. Hollywood Podcast
Arielle's epic twitter thread
Submit your podcast pre-roll ad
Caio Slikta's Instagram
Daniel's website
Try out SquadCast’s remote video and audio platform for 7 days free
SquadCast’s YouTube channel

Thanks, as always to Daniel Tureck and Caio Slikta! Follow us on Instagram!